Cheat Sheet for Gartner’s 2020 “Magic Quadrant for Analytics and Business Intelligence Platforms” Report

Feb 27, 2020

Don’t have the 69 minutes allotted to read the full version of Gartner’s “Magic Quadrant for Analytics and Business Intelligence Platforms“? We’ve broken down each section into the need-to-know info and highlights to help you navigate the report to get the most out of it. Here’s how to best navigate the report to make it digestible for and applicable to your business.

Strategic Planning Assumptions

Gartner makes quantifiable predictions about the state of ABI tools from 2022 and 2025. With the advent of technology and automation, the report details how these nuances will affect both consumers and the industry. “By 2022, augmented analytics technology will be ubiquitous, but only 10% of analysts will use its full potential,” the report states, among other examples.

Market Definition/Description

Gartner’s report drills down 15 critical capability areas that “have been substantially updated to reflect the refocus on enterprise reporting and the increased importance of augmentation,” including security, data source connectivity, automated insights, and reporting.

Magic Quadrant

This aptly named chart gives a visual presentation of all 22 vendors listed in the report, broken down into Challengers, Leaders, Niche Players, and Visionaries based on ability to execute and completeness of vision, with descriptions of each outlined later in the report.

Vendor Strengths and Cautions

An alphabetical list of the top ABI solutions is broken down into a veritable pros and cons list. While no one solution is called out as the frontrunner, it is up to the reader to decide which stands out in terms of functionality, flexibility, and implementation.

Inclusion and Exclusion Criteria

Gartner breaks down the selection process of the vendors into three tiers: market traction (including level of interest, volume of job listings, and even social media trends), product fit, and product deployments for at least 100 users.

Evaluation Criteria

The ability to execute the product or service in relation to pricing and customer experience was just one of the ways in which Gartner weighted the vendors in the report. Completeness of vision in terms of strategy and understanding was also taken into consideration.


Gartner accurately notes that this report should only be one step in the evaluation process of an ABI tool, noting, “As vendors and the market are evolving, the assessments may be valid for only one point in time.”

Market Overview

“From a financial perspective, the market for modern, self-service ABI platforms continues to grow at speed, but slower than before,” the report states. “But although spending is growing more slowly than before, the number of people using ABI platforms is accelerating massively.”


Gartner based its results on an online survey of vendors’ reference customers with 467 responses, accounting for at least 10 from each vendor, as well as a questionnaire completed by the vendors.

Evaluation Criteria Definitions

Gartner closes the report by further examining the ability to execute and completeness of vision that represent the sliding scale on which the Magic Quadrant is based, leaving no stone left unturned by the exhaustive report.